The iPad mini: Is it worth it?

Now the hype has subsided, we ask the important question: Is the iPad Mini necessary?

Those Apple folks are good at what they do. They’ve taken over the world through a simple tactic; creating something “different and luxurious”, which perhaps more accurately means “turning business tools into a commodity”. They’ve created products that consumers didn’t know they needed. With the iPad Mini, though, they may have forgotten to include the business…

Has the Union Flag euphoria helped or hindered ‘British Brand Value’?

What is the vital component of a flag? : Identity. Identity is the embodiment of a nation, of an individual, of a business. When one gazes at a flag like the Union Jack (Union Flag), they associate it with the archetypal values that it symbolises: pride, strength, unity, among many others. This symbolism is vitally important because it reflects upon the watching world, as people seek to develop a connection with what they see on a daily basis. The Union Flag is highly potent, known across the globe, and has become a vital commodity, a logo for ‘Brand Britain’.

Darryl Akerman - My Top 3 Websites

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes.

Darryl Akerman - Design Director

http://www.geekologie.com
Full of gadgets and gizmos!

http://www.wiggle.co.uk
Great bike stuff.

http://www.justcreative.com
Source of many ref sites.


Posted by Darryl Akerman

Shhh…. Sorry I can’t keep quiet any longer!

si·lence
1. an absence of any sound or noise; stillness.
2. the state or fact of being silent.

When Selfridges first opened its doors back in 1909, the founder, one Harry Gordon Selfridge created a Silence Room where busy shoppers were able to "retire from the whirl of bargains and the build up of energy". Fast-forward over 100 years and now more than ever, the busy shopper would surely welcome a break from a hectic day of perusal and purchasing… wouldn’t they?

James Surridge - My Top 3 Websites

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes.

James Surridge - Director, Demand Strategy

http://www.johnlewis.com/
John Lewis mobile site - very easy to use, as a result - very dangerous! They still manage to keep some brand integrity through the functionality - that's the really cool part.

http://www.seadesign.co.uk/
SEA Design - I love what they do and the site is sooooooo clean!

http://www.audi.co.uk/
Audi - does what it says on the tin, and a wonderful configuration tool too.


Posted by James Surridge

Charlotte Blake - My Top 3 Websites

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes.

Charlotte Blake - Finance Director

http://www.amazon.co.uk
I like amazon because the CD's, DVD's and books are usually cheaper and delivery is free. Saves time as you don't need to go to the shops. Send emails to you about stuff you may be interested in.

http://www.nationaltrust.org.uk
User friendly, lots of info, good maps. Has lots of child friendly info. They send regular email updates with 'what's on' info.

http://www.hsbc.co.uk/1/2/
Checking accounts, transfers, etc... User friendly, new security measures.


Posted by Charlotte Blake

The hidden value of corporate blogs

Why a company’s blogs should mean more to them than just Google ratings…

The corporate blogosphere is a crowded and misunderstood place. Often an arena for semi-sensible ramblings, the rise in corporate blogging is yet to be met with a tried-and-trusted recipe for success. So, what’s it all about? And how can companies help maximise the value of their blogs?